Insights Report: B2B Marketplaces – The Holy Grail of Ecommerce?
B2B ecommerce marketplaces are attracting large investments from venture investors excited by the opportunity for high frequency, high value orders in a market that dwarfs B2C ecommerce.
While capital is flowing into developed markets, the opportunity in frontier markets can be even larger with limited historical digitalisation of small retailers allowing B2B marketplaces to capture the entire transaction value flow. Having completed our investment in Smart Satu, a B2B marketplace operating in Kazakhstan, Russia and Ukraine, this Sturgeon Insights piece delves into the B2B model and the opportunity in frontier markets.
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