Insights
Social media is revolutionising the world of retail. With a global customer base of nearly 5 billion active and committed users, the social mediascape provides a gift-wrapped platform for brands to market and sell their products and to reach new demographics. Since the late 2000s, brands have used social media platforms to advertise their products; but this relationship has evolved in recent years as the worlds of ecommerce and social media have coalesced to give rise to social commerce.
Find out moreAcross frontier markets, blue collar workers are the backbone of economic growth yet they are poorly supported by technology for their Human Resources requirements. In this Sturgeon insight report we analyse the start-ups addressing this gap in the market, the solutions that have been developed and the challenges they face.
Find out moreWith the enormous success of super apps in emerging markets, this insights report highlights their important characteristics and introduces the huge opportunity for similar platforms in frontier markets.
Find out moreHaving completed our investment in B2b marketplace Smart Satu, this Sturgeon Insights report explores the B2B model and the opportunity in frontier markets.
Find out moreAn IPO unlike anything before it! Read the latest Sturgeon Investment Insights and find out what the Kaspi IPO means for Central Asian businesses, investment and investors.
Find out moreRead the latest Sturgeon Investment Insights and discover why frontier challenger banks are outperforming their developed market peers.
Find out moreIn this edition of Sturgeon Insights, the team draws on their 15 years of experience investing in frontier markets to summarise six components of their successful investment approach
Find out moreIn this edition of Sturgeon Insights, the team write about how the emergence of cheaper forms of technology and increased levels of connectivity have transformed the nature of investing in frontier markets.
Find out moreIn this edition of Sturgeon Insights, the team introduce their data-driven approach to impact investing. The central premise of the team’s rigorous impact framework is that investing in innovative, technology-enabled companies that create private-sector jobs can generate long-term sustainable social impact and superior financial returns for investors.
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